Maïmouna Doucouré mentioned she Netflix chief Ted Sarandos phoned her to apologise
The director of Cuties has mentioned she obtained demise threats after a promotional poster for the movie was criticised for sexualising youngsters.
Netflix apologised and eliminated the picture after receiving important backlash on social media final month.
Filmmaker Maïmouna Doucouré has now instructed Deadline she “obtained quite a few demise threats” over the poster.
She mentioned Netflix co-CEO Ted Sarandos phoned her on to apologise after the poster sparked controversy.
Cuties initially premiered on the Sundance movie pageant in January and obtained constructive opinions from critics.
“Issues occurred pretty rapidly as a result of, after the delays [due to coronavirus], I used to be utterly concentrating on the movie’s launch in France. I found the poster similtaneously the American public,” Doucouré defined.
“My response? It was an odd expertise. I hadn’t seen the poster till after I began getting all these reactions on social media, direct messages from folks, assaults on me. I did not perceive what was occurring. That was once I went and noticed what the poster appeared like.”
‘Nuanced and delicate movie’
Cuties follows an 11-year-old who joins a dance group. Doucouré says it’s meant to sort out the difficulty of sexualisation of younger ladies.
Netflix confirmed ladies posing in skimpy outfits in its promotional poster for the award-winning French drama, which sparked on-line disapproval and a petition calling for Netflix to drop the movie.
Nevertheless, many defended the film and mentioned Netflix had not precisely represented it within the poster.
Cuties has been launched in French cinemas and is coming to Netflix this month
The movie is meant to be a commentary on the sexualisation of pre-adolescent ladies – moderately than an endorsement of it.
“The reality of the film, as has been nicely lined by opinions and viewers reactions, is that it’s the nuanced, delicate story of a pre-teen lady who will get caught between two cultures,” mentioned Deadline’s Tom Grater.
In her interview with the publication, Doucouré herself famous: “I obtained quite a few assaults on my character from individuals who had not seen the movie, who thought I used to be really making a movie that was apologetic about hyper-sexualisation of youngsters.”
Actress Tessa Thompson tweeted: “Disenchanted to see the way it was positioned when it comes to advertising and marketing. I perceive the response of all people. Nevertheless it does not communicate to the movie I noticed.”
Doucouré mentioned she obtained “actually supportive” messages from individuals who had seen the movie, in addition to “extraordinary assist” from the French Authorities.
She added the movie is ready for use as an academic software in her house nation.
In its apology, Netflix mentioned the promotional picture was “not consultant” of the movie itself and mentioned it was “deeply sorry for the inappropriate art work”.
“We had a number of discussions backwards and forwards after this occurred. Netflix apologised publicly, and likewise personally to me,” Doucouré defined.
She confirmed she obtained a direct telephone name from Netflix co-CEO Ted Sarandos, however didn’t reveal particulars of the dialogue.
Cuties, which was initially titled Mignonnes, is scheduled for launch on the streaming service later this month.
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